SYSMO CARDS
SYSMO CARDS
SYSMO CARDS
Duration: 4 weeks Team: Zuzanna Nowak I Sysmo Software House Tools: Figma I Photoshop I Slack Date: June 2024
PROBLEM STATEMENT
Slower growth in the number of new customers, company profits and difficulties in retaining regular customers is often associated with the lack of introduction of motivational techniques and additional benefits to increase the willingness to use the services of a given company.
Duration: 4 weeks
Team: Zuzanna Nowak I Sysmo Software House
Tools: Figma I Photoshop I Slack
Date: June 2024
PROBLEM STATEMENT
Slower growth in the number of new customers, company profits and difficulties in retaining regular customers is often associated with the lack of introduction of motivational techniques and additional benefits to increase the willingness to use the services of a given company.
HYPOTHESIS STATEMENT
Designing an attractive and functional mobile game that aims to promote the company, build relationships, attract new customers and as a result increase company’s profits. In the game, customer can win prizes that encourage them to use the company's services.
Duration: 4 weeks
Team: Zuzanna Nowak I Sysmo Software House
Tools: Figma I Photoshop I Slack
Date: June 2024
PROBLEM STATEMENT
Slower growth in the number of new customers, company profits and difficulties in retaining regular customers is often associated with the lack of introduction of motivational techniques and additional benefits to increase the willingness to use the services of a given company.
HYPOTHESIS STATEMENT
Designing an attractive and functional mobile game that aims to promote the company, build relationships, attract new customers and as a result increase company’s profits. In the game, customer can win prizes that encourage them to use the company's services.
HYPOTHESIS STATEMENT
Designing an attractive and functional mobile game that aims to promote the company, build relationships, attract new customers and as a result increase company’s profits. In the game, customer can win prizes that encourage them to use the company's services.
Design Process
Design Process
Design Process
Desk Research - Key Takeaways
Desk Research - Key Takeaways
Desk Research - Key Takeaways
Target client - It is important to know, who is the customer you’re designig for. The company's largest target group is Generation Y and Z. These are people who grew up in the era of digital technology development and globalization, they have been exposed to digital devices since childhood and game mechanics are a natural part of their lives.
Target client - It is important to know, who is the customer you’re designig for. The company's largest target group is Generation Y and Z. These are people who grew up in the era of digital technology development and globalization, they have been exposed to digital devices since childhood and game mechanics are a natural part of their lives.
Target client - It is important to know, who is the customer you’re designig for. The company's largest target group is Generation Y and Z. These are people who grew up in the era of digital technology development and globalization, they have been exposed to digital devices since childhood and game mechanics are a natural part of their lives.
The concept of advergaming - It is a form of marketing strategy that uses video games for advertising purposes. The goal is to boost brand awareness and to improve engagement with regular and new customers in a different, playful way.
Advergaming is becoming a dominant force in advertising, particularly among younger audiences who spend a significant amount of time in digital environments. Millennials and Zoomers are the largest demographic groups engaging in gaming activities regularly. These groups are much more demanding and harder to reach via traditional advertising, making advergaming much more effective.
Since games are a form of entertainment, users tend to feel more positively toward brands that provide a fun, immersive experience instead of being bothered by annoying pop-up ads. This can lead to much more positive perception of the brand.
Gamification - more and more companies and institutions decide to introduce elements of gamification to promote their activities and meet the needs of the company. Gamification is the use of mechanisms known from games in education, developing employee competences, increasing productivity, creating communities, marketing or sales purposes.
The concept of advergaming - It is a form of marketing strategy that uses video games for advertising purposes. The goal is to boost brand awareness and to improve engagement with regular and new customers in a different, playful way.
Advergaming is becoming a dominant force in advertising, particularly among younger audiences who spend a significant amount of time in digital environments. Millennials and Zoomers are the largest demographic groups engaging in gaming activities regularly. These groups are much more demanding and harder to reach via traditional advertising, making advergaming much more effective.
Since games are a form of entertainment, users tend to feel more positively toward brands that provide a fun, immersive experience instead of being bothered by annoying pop-up ads. This can lead to much more positive perception of the brand.
Gamification - more and more companies and institutions decide to introduce elements of gamification to promote their activities and meet the needs of the company. Gamification is the use of mechanisms known from games in education, developing employee competences, increasing productivity, creating communities, marketing or sales purposes.
The concept of advergaming - It is a form of marketing strategy that uses video games for advertising purposes. The goal is to boost brand awareness and to improve engagement with regular and new customers in a different, playful way.
Advergaming is becoming a dominant force in advertising, particularly among younger audiences who spend a significant amount of time in digital environments. Millennials and Zoomers are the largest demographic groups engaging in gaming activities regularly. These groups are much more demanding and harder to reach via traditional advertising, making advergaming much more effective.
Since games are a form of entertainment, users tend to feel more positively toward brands that provide a fun, immersive experience instead of being bothered by annoying pop-up ads. This can lead to much more positive perception of the brand.
Gamification - more and more companies and institutions decide to introduce elements of gamification to promote their activities and meet the needs of the company. Gamification is the use of mechanisms known from games in education, developing employee competences, increasing productivity, creating communities, marketing or sales purposes.
Quotes From The Interviews
Quotes From The Interviews
Quotes From The Interviews
Competitive Audit
Competitive Audit
Competitive Audit
Proto - Persona
Proto - Persona
Proto - Persona
Our proposal...
is to create a mobile game to promote the company, build relationships and attract new customers. It’s a Memory Game where you have to discover and match the same cards in pairs. There are 3 difficulty levels to choose from - easy, medium, and hard. The cards, depending on the level of difficulty, have pictures, words or concepts related to the world of IT. For completing a selected level player will receive a discount code corresponding to that level.
Our proposal...
is to create a mobile game to promote the company, build relationships and attract new customers. It’s a Memory Game where you have to discover and match the same cards in pairs. There are 3 difficulty levels to choose from - easy, medium, and hard. The cards, depending on the level of difficulty, have pictures, words or concepts related to the world of IT. For completing a selected level player will receive a discount code corresponding to that level.
Our proposal...
is to create a mobile game to promote the company, build relationships and attract new customers. It’s a Memory Game where you have to discover and match the same cards in pairs. There are 3 difficulty levels to choose from - easy, medium, and hard. The cards, depending on the level of difficulty, have pictures, words or concepts related to the world of IT. For completing a selected level player will receive a discount code corresponding to that level.
Information Architecture
Information Architecture
Information Architecture
Site map
Site map
Site map
Wireframes
Wireframes
Wireframes
Key Visuals
Key Visuals
Key Visuals
Hi-Fi Wireframes
Hi-Fi Wireframes
Hi-Fi Wireframes
Working Prototype
Working Prototype
Working Prototype
Summary... First of all, the project taught me how to cooperate in a group, how important good communication is to make the best decisions for the users and how important a good research and brainstorming process is for the success of the project. I also got to know the concept of advergaming and gamification, realized how it has a great impact on our lives, how it motivates us to act in various areas of life and how much a powerful tool it is. I also gained a new experience in game design and the idea of how it works. the greatest pleasure was watching the project slowly develop, going through the next design stages until the creation of a prototype and an attractive final effect of the built application.
Summary...
First of all, the project taught me how to cooperate in a group, how important good communication is to make the best decisions for the users and how important a good research and brainstorming process is for the success of the project. I also got to know the concept of advergaming and gamification, realized how it has a great impact on our lives, how it motivates us to act in various areas of life and how much a powerful tool it is. I also gained a new experience in game design and the idea of how it works. the greatest pleasure was watching the project slowly develop, going through the next design stages until the creation of a prototype and an attractive final effect of the built application.
Summary... First of all, the project taught me how to cooperate in a group, how important good communication is to make the best decisions for the users and how important a good research and brainstorming process is for the success of the project. I also got to know the concept of advergaming and gamification, realized how it has a great impact on our lives, how it motivates us to act in various areas of life and how much a powerful tool it is. I also gained a new experience in game design and the idea of how it works. the greatest pleasure was watching the project slowly develop, going through the next design stages until the creation of a prototype and an attractive final effect of the built application.
I hope to hear from you soon!
I hope to hear from you soon!
I hope to hear from you soon!
© 2024. All Rights Reserved to Zuzanna Nowak.
© 2024. All Rights Reserved to Zuzanna Nowak.
© 2024. All Rights Reserved to Zuzanna Nowak.